Cyworld and Social Networking in South Korea

The Plus 8 Star website, Benjamin Joffe, CEO, has some very useful reports on social networking in Asia, including a report on Cyworld, South Korea's leading social networking site.  A report, Inside Cyworld:  Best Practices from South Korea's Leading Online Community, provides a nice overview of social networking in South Korea.  The report notes that the internet in South Korea is dominated by three major portals:  Naver, Nate.com (Cyworld) and Daum.  Yahoo Korea is the only foreign-owned website in the top fifteen. As shown in the accompanying graphic, seven of the top 15 Internet sites by traffic, are general portals and four are online game sites. (click on the graphic to see a full size version)