Korean Search Engines to Separate Advertising, Legitimate Results

On Thursday of last week, the Korean Communications Commission announced that internet portal sites will be required to identify advertising links separately from information links on search engine results pages to avoid confusing consumers.  I found this most interesting since it added support to arguments I made in two earlier posts (read the first here , read the second here ) explaining why Google must succeed here in Korea.  I also wrote a letter to the editor of Joongang Ilbo on this topic.