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While television played a dominant role in the 1988 Seoul Olympics and the 1992 games in Barcelona, the continued development of the internet and convergence of digital media since then has changed the nature of Olympic media coverage and, if anything, increased the importance of media infrastructure in determining the success of an Olympic bid. In the decision that will be made by the IOC this July, between PyeongChang and two European competitors, I'm sure that the quality of the information infrastructure to support global media coverage, with an emphasis on television, will loom large. I'm also confident that PyeongChang's bid will be a strong one, bolstered by South Korea's world-leading digital networks.
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