Twitter opens office in Korea

I read with interest the announcement that Twitter is opening an office in Korea.  As reported by The Next Web, the goal is to focus on localized features and partnerships.  This is long overdue.   As a general rule, content and service localization is a prerequisite for success in the Korean market.  Readers of this blog will know about my long-term interest in the localization issue, as illustrated by this post.
Twitter has had the capability for Korean-language content since 2011, through a partnership with Daum.  I see that it has a Korean language page that uses the logo displayed here and is actually a travel/tourism page.  The Korean characters to the right of the Twitter logo read "Twitter travel*"