Connecting the next 5 billion people--Facebook's initiative

A new Facebook initiative, in partnership with Nokia, Ericsson, Qualcomm, Samsung, MediaTek and Opera, focuses on mobile communication and has the goal of making internet access available to the two-thirds of the world's population who are not yet connected. Reading about this in the local press (see for example, The Korea Herald report here), the one surprising thing to me was the conspicuous absence of Google in the list of partners.
The initiative is further described at its website, internet.org and in more detail in a Facebook whitepaper on the topic.   The whitepaper explains how the rough plan focuses on three important levers:

Making internet access affordable by making it more efficient to deliver data.

Using less data by improving the efficiency of the apps and experiences we use.

Helping businesses drive internet access by developing a new model to get people online.