Samsung, by far the largest of Korea's corporations, had the fifth largest brand value in the world, according to the annual report recently published by Interbrand. Only Apple, Amazon, Microsoft and Google had higher brand values. This measure helps to explain why Korea is sometimes referred to as the "Republic of Samsung." As shown in the graphic provided by Samsung's newsroom (click for a full size version) Samsung Electronics rose from 19th in the international brand value rankings in 2010 to fifth in 2020 and 2021.
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