The Korea Joongang Daily carried an article this morning that helps to clarify levels of usage of Facebook in South Korea. As mentioned in an earlier post, Nielsen data showed about 15 million Korean unique visitors to Facebook in April of this year. The Joongang Daily article was occasioned by a visit to Korea by Javier Olivan, Facebook's Head of Growth. “When I first came here, there were very few users of Facebook but now one out of five Koreans actively use it,” he said. “Active” is defined by at least one login per month. Based on what he said, some 10 million Koreans have not only registered themselves with the social network but also visit regularly. The accompanying graphic (click to see a full size version) shows the global growth of Facebook usage.
Friday, May 25, 2012
Facebook's active users in South Korea
The Korea Joongang Daily carried an article this morning that helps to clarify levels of usage of Facebook in South Korea. As mentioned in an earlier post, Nielsen data showed about 15 million Korean unique visitors to Facebook in April of this year. The Joongang Daily article was occasioned by a visit to Korea by Javier Olivan, Facebook's Head of Growth. “When I first came here, there were very few users of Facebook but now one out of five Koreans actively use it,” he said. “Active” is defined by at least one login per month. Based on what he said, some 10 million Koreans have not only registered themselves with the social network but also visit regularly. The accompanying graphic (click to see a full size version) shows the global growth of Facebook usage.
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